WWDIS Monoscent® G

Monoscent® G | Worn alone, it captivates. Worn beneath another, it deepens and defines.

Monoscent® G isn’t for everyone—only the lucky can smell it.
If you can, it’s already yours.
It clings. It haunts. It hits different.
Not a scent. A signature. A secret. A spell.

BACKGROUND
The original Galaxolide® was discovered by Dr. Beets of IFF in 1957. Inspired by the goal of simulating the scent of nitro-musks, it took years of dedicated research to transform the idea into a viable commercial ingredient. The resulting Galaxolide emerged as an exceptional musk, offering an impressive balance of quality and cost-effectiveness.

ODOR BLIND SPOT
In the 1986 National Geographic magazine Smell Survey, which involved 1.5 million participants, approximately three-quarters of women and two-thirds of men were able to detect the scent of Galaxolide.

AN EVOLUTION OF THE EPONYMOUSLY NAMED SYNTHETIC MUSK
Introduced internally at IFF in 2007, the Galaxolide S molecule builds upon the long-lasting and clean qualities that made the original Galaxolide one of the most popular fragrances in the world. It enhances product quality by delivering exceptional performance across all categories. In particular, it excels in fragrance applications, where it adds depth and fullness to compositions.

FUN FACT #1
The launch of Trésor in the 1990s, a milestone in the personalization of perfume, marked the beginning of Galaxolide’s global success.

FUN FACT #2
There was a world-renowned perfumer who was anosmic to Galaxolide, yet was able to consistently identify fragrances that contained this ingredient among various other fragrance notes.