Ephemeral Dyadic

Ephemeral Dyadic is a perfume project founded by artist Sinan Saul in a small art studio in the industrial area of Istanbul.

The main idea behind the project is to explain that external objects such as scents are ephemeral, while internal events such as our emotions and memories are permanent. The name 'Ephemeral' reflects this idea as it means 'temporary' and 'Dyadic' represents the relationship between two subjects. This concept emphasizes the bond between the fragrance and the wearer.

DISCOVER

House of Iyrah

About House of Iyrah

House of Iyrah was born from the belief that fragrance is more than scent - it is emotion, memory, and a language of its own. The founder first discovered this through her mother, who was born with anosmia and experienced perfume through descriptions of texture, light, warmth, and feeling.

Years later, after temporarily losing her own sense of smell, fragrance became something sacred: a reminder of how deeply the senses connect us to life. Each House of Iyrah creation preserves a personal memory - a room, a loved one, music at dusk, or the air before rain - translated into scent and placed carefully into glass.

House of Iyrah is fragrance as inheritance, devotion, and memory: an invitation to carry meaningful moments forward and create new ones of your own.