Obvious is a luxury perfume house that focuses on simplicity, elegance, and respect. Despite being transparent, recyclable, and accountable, Obvious embodies luxury, savoir-faire, generosity, and complementary creations that are simple yet intricate. The brand prefers natural ingredients but also utilizes synthetic ones in their concentrates. Obvious uses organic dilution alcohol, recyclable bottles made of recycled glass, cork caps without plastic inserts, and boxes made of recycled paper and natural dyes.