Ephemeral Dyadic

Ephemeral Dyadic is a perfume project founded by artist Sinan Saul in a small art studio in the industrial area of Istanbul.

The main idea behind the project is to explain that external objects such as scents are ephemeral, while internal events such as our emotions and memories are permanent. The name 'Ephemeral' reflects this idea as it means 'temporary' and 'Dyadic' represents the relationship between two subjects. This concept emphasizes the bond between the fragrance and the wearer.

DISCOVER

Obvious

Obvious is a luxury perfume house that focuses on simplicity, elegance, and respect. Despite being transparent, recyclable, and accountable, Obvious embodies luxury, savoir-faire, generosity, and complementary creations that are simple yet intricate. The brand prefers natural ingredients but also utilizes synthetic ones in their concentrates. Obvious uses organic dilution alcohol, recyclable bottles made of recycled glass, cork caps without plastic inserts, and boxes made of recycled paper and natural dyes.