
Ephemeral Dyadic is a perfume project founded by artist Sinan Saul in a small art studio in the industrial area of Istanbul.
The main idea behind the project is to explain that external objects such as scents are ephemeral, while internal events such as our emotions and memories are permanent. The name 'Ephemeral' reflects this idea as it means 'temporary' and 'Dyadic' represents the relationship between two subjects. This concept emphasizes the bond between the fragrance and the wearer.
Scent evokes emotion. Belnu evokes bliss. Each fragrance is crafted with a blend of natural ingredients, plant-derived essential oils, and safe synthetics—never animal products, endangered botanicals, or known allergens. In partnership with a leading perfume house specializing in natural ingredients and ethical sourcing, Belnu creates luxurious, safe, and long-lasting scents. We believe in transparent ingredient disclosure, a rarity in perfumery. To view full ingredient details, visit the ingredient section on each product page.
Since 2010, ZGO has been San Francisco’s destination for fragrance connoisseurs. We present a carefully curated selection of niche houses from around the world and, as an official retailer, offer expert guidance, exclusive events, and assured authenticity.
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