Byredo La Selection Florale Eau de Parfum

BYREDO was founded by Ben Gorham in 2006 to help express culture and emotion surrounding his background and life. BYREDO designs and manufactures leather goods, perfume, eye wear and jewelry sold throughout select stockist in over 60 markets.
A native Swede born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm.

He graduated from the Stockholm Art School with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he would rather create fragrances than paintings. With no formal training in the field, Gorham sought out the services of world renowned perfumers Olivia Giacobetti and Jerome Epinette, explaining his olfactory desires and letting them create the compositions.